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Too Much Sugar

Minus 5 What is minus 5

It's hidden everywhere
Now you can spot it

5 grams or less of sugar per 100 grams 5 grams or less of sugar per 100 ml

Look out for these labels on approved products - they might just save your life!

It’s everywhere, even places you would never expect it to be. Sugar is now in approximately 74% of all processed foods, now we are here to help you avoid it.

Minus 5 is revolutionising the way you shop, by making products with 5% or less of sugar easily identifiable with these simple labels, one for food and one for drink.

Choose products with these labels and support the food companies striving to produce a healthier product, and encouraging others to make the necessary changes.

Watch TV Minus 5 channel

Sugar Awareness Channel

Have a look at the clips below, we have selected a few of the better ones, and will be constantly updating them, enjoy.....

  • 5 Myths About Sugar

    Some people consume sugar substitutes because they think doing so is a good way to cut back on calories and stay healthy. But science suggests otherwise.

  • The Sugary Truth

    The Tremendousness Collective, a visual storytelling firm based in St. Louis, Missouri, designed this explanatory video to help people understand the cold, hard facts about what the over-consumption of added sugars does to our health.

  • Sugar is Killing Us

    Sugar is Killing Us is a campaign to spread information about the negative effects of sugar and empower people to make better food choices.



  • How sugar affects the brain - Nicole Avena

    When you eat something loaded with sugar, your taste buds, your gut and your brain all take notice. This activation of your reward system is not unlike how bodies process addictive substances such as alcohol or nicotine -- an overload of sugar spikes dopamine levels and leaves you craving more. Nicole Avena explains why sweets and treats should be enjoyed in moderation.

  • Sugar: The Bitter Truth

    Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology, explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appear to be cornerstones of the obesity epidemic through their effects on insulin.

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